- Student Records
Programme & Unit Catalogues

MN30670: Strategy

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period:
Semester 1
Further information on unit assessment Assessment Summary: CW 30%, EX 70%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Examination (EX 70% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take MN20604
In taking this module you cannot take MN30449
Further information on descriptions Description: Aims:

* Provide students with an in-depth appreciation of strategic management thinking and decision-making in an international context
* Explore the many, wide ranging issues that comprise strategy in an international context and how they may be resolved
* Help develop the abilities of strategic thinking, analysis and judgment

Learning Outcomes:
By the end of this unit, the student should be able to:
* display a sound understanding of theories of strategic management and be able to appraise models and evidence critically;
* determine how the external environment relates to the strategy of a firm;
* evaluate and interpret new information and theory, and engage in problem solving, thereby demonstrating a capacity to think clearly, logically and practically about a range of strategic business issues;
* analyse and characterise the nature of the strategic situation facing a firm or other organisation under conditions of imperfect knowledge;
* identify feasible strategic responses to that strategic problem context;
* assess strategic responses;
* advocate a strategic option after assessment;
* formulate and recommend the means for implementing the chosen strategy.

Intellectual Skills
The ability to:
* apply subject-specific knowledge in a range of complex situations, taking into account the overall implications for other areas of the business (TFA);
* apply theoretical concepts and frameworks that enables the student to meaningfully link theory and practice and the (TFA);
* critically appraise both theory and practice (TFA);
* select appropriate research and methodological techniques that allow detailed investigation into topical business issues and ability to use these skills to produce professional, critical reports and presentations in business and management (TA).
Professional Practical Skills
The ability to:
* analyse the competitive environment (TFA)
* identify/determine a firm's position and strength within an industry/market (TFA)
* assess the positioning and strategies of firm competitors (TFA)
* evaluate strategic options (TFA)
* identify the firm strategy currently pursued (TFA)
Transferable/Key Skills
The ability to:
* conduct in-depth research into management and business issues (FA).
* listen and analyse in real-time (TFA)
The ability to:
* communicate, including presenting and marketing themselves and their ideas (FA)
* prepare and produce effective business presentations (TFA)
* engage in critically constructive debate (FA)
* recognise intra/entrepreneurial risks and opportunities (FA)
* develop and manage team relationships (FA)

The unit introduces students to the core issues, themes and perspectives in the strategy field as well as selected new and emerging approaches with particular reference to an international context. Beginning with an introduction to the field the content of the unit will be drawn from key themes of the strategy field including the following:
* Mechanisms and processes of strategic decision making
* Assessing the competitive environment and competitive dynamics
* Assessing, developing and maintaining strategic capabilities
* Competitive/business level strategy
* Corporate strategy
* International/Global strategy
* Contemporary issues in strategic management theory and practice.
Further information on programme availabilityProgramme availability:

MN30670 is Compulsory on the following programmes:

School of Management
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB04 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)

MN30670 is Optional on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)