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MN30673: Business and marketing in a digital world

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 30%, EX 70%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Examination (EX 70% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take MN10573 OR take MN20016
Further information on descriptions Description: Aims:
The aim of this unit is to expose students to network society and a range of concepts, models and emerging technologies that shape most aspects of marketing. Students will be encouraged to consider the challenges and opportunities of marketing from a solid theoretical background coupled with practical real-world applications.

Learning Outcomes:
By the end of this unit students will be able to:
* Understand the strategic importance of network society and digital marketing (e.g. the Internet, Social media etc.) for successful business operations.
* Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives.
* Understand the opportunities provided to marketers of successful digital marketing practices and their risks.

This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills - report writing (F/ A)
* Group working skills (F/ A)
* Analytical and evaluative skills (F/ A)
* Researching skills (F/A)

This unit must reflect current developments in digital marketing and Internet technology and the content will therefore be reviewed on an annual basis and updated as appropriate. Indicative content includes:
* Digital marketing and Digital marketing planning marketing strategies
* Internet business models
* Consumer e-commerce (e-tailing)
* Business to business e-commerce
* Customer relationship management (CRM)
* Intelligent agent technologies and dynamic pricing
* Electronic payment systems
* Mobile commerce (m-commerce)
* Social media marketing
* Security, privacy and risk.
Further information on programme availabilityProgramme availability:

MN30673 is Compulsory on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)

MN30673 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 4)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB04 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)