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MN30678: Developing new products and services - practice

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 30%, GW 70%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Group Presentation (GW 70% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take MN30625
Further information on descriptions Description: Aims:
Innovation (of goods and services) is fundamental to the continued success of businesses and their brands. This module is designed apply the theoretical principles of Production Innovation 1 and to integrate students' knowledge from other modules on the degree programme to plan, develop and launch a new product.

Learning Outcomes:
At the end of this unit students will be able to:
* Create and screen innovative ideas
* Create a product concept to be launched marketplace.

This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills - report writing (F/ A)
* Group working skills (F/ A)
* Creative, analytical and evaluative skills (F/ A)
* Research skills (F/A).


* Interpreting a brief
* Idea Generation
* Brainstorming
* Ideomethods
* Stage gate models
* Product innovation funnel
* Idea screening
* Prototyping
* Research methods for product innovation
* Product Launch Planning
* Product Launch Strategy.
Further information on programme availabilityProgramme availability:

MN30678 is Compulsory on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)