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MN50176: Strategic management

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework 1 (CW 30%)
  • Coursework 2 (CW 70%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
To ensure candidates understand the competitive and corporate strategy bases of successful firm management.

Learning Outcomes:
By the end of the unit candidates should be able to:
* Understand critically the bases of successful competitive strategy.
* Understand critically the differences between competitive and corporate strategy.
* Understand critically how competitive strategy is developed and then how corporate strategy facilitates successful competitive strategy delivery.
* Open-mindedly and critically understand how evolving economic, political, social, cultural and technological contexts of business affect strategy and force its constant rethinking, adjustment and change.


* Intellectual skills: ability to select a focus for a project, analysis and synthesis of information.
* Practical skills: ability to analyse, identify and relate competitive and corporate strategy to micro- and macro-level national and international business environments.
* Transferable skills: analytical ability to research and identify strategic problems and opportunities of firms.
* Facility to challenge constantly and open-mindedly conventional thinking, current mores, received wisdom, and social/cultural/political/economic norms insofar as they relate to international business strategy.

Industry analysis, competitive strategy, corporate strategy, strategic activity scope, strategic market scope, strategic geographical scope, strategy identification, strategy assessment, strategy formulation, sustainable competiveness, impact of economic, political, social, cultural and technological environments, and globalization.
Further information on programme availabilityProgramme availability:

MN50176 is Compulsory on the following programmes:

School of Management

MN50176 is Optional on the following programmes:

School of Management