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MN50585: New product development

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 100%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
Product innovation is considered as a critical component of sustainable success of a business operation. Rapid product development creates significant advantage for firms in this increasingly turbulent environment. The development of commercially viable new products is determined by different factors.
New Product Development: enables students to understand the critical factors that impact new product outcomes and the firms' product strategy. Students will consider a number of tools and concepts to develop effective new product development plan, and expected to be able to apply them and demonstrate understanding of these, during the unit.
This dynamic course tests students' critical thinking, problem solving, and decision making abilities. It also focuses on fostering students' skills in strategic thinking and strengthens the foundations of their knowledge in order to sharpen their application and analytical abilities.
At the end of this unit, students will be expected to be able to not only understand the key concept with regard to new product development, but also develop a comprehensive new product development plan to include a detailed analysis of all aspects of new product development process, such as consumer tastes, design rationale, marketing communication and supply chain management.

Learning Outcomes:
On completion of this module students will be able to:
* Understand the principles and precepts of new product development.
* Critically evaluate a firm's product strategy by applying these principles.
* Analyse and critically assess the implementation of new product development process and factors that may affect its effectiveness and efficiency.

Analytic and evaluative skills (T,F,A)
Ability to present compelling and coherent arguments (A)
Critical thinking (T,F,A)
Ability to apply functional and critical knowledge during the second stage of the unit, involving a simulation game (A).

The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Product innovation management
* New product development process
* Product strategy
* Product design
* Product portfolio management
* Research and development
* Marketing research/consumer behavior analysis
* Marketing strategy/marketing-manufacturing (supply-chain) integration
* Internal analysis (organisational resources, capabilities, and competencies)
* New product development planning, implementation, control and evaluation.
Further information on programme availabilityProgramme availability:

MN50585 is Optional on the following programmes:

School of Management