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MN50357: Marketing and society

Follow this link for further information on academic years Academic Year: 2019/0
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Semester 1
Further information on unit assessment Assessment Summary: CW 50%, EX 50%
Further information on unit assessment Assessment Detail:
  • Assignment (CW 50%)
  • Examination (EX 50%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
This unit will introduce the discipline of marketing and society, its main theoretical concepts as well as managerial practice and ethical considerations, with a focus on the issue based applications of ethical theories to marketing.

Learning Outcomes:
At the end of this unit students will be able to:
1. Diagnose ethical marketing problems and suggest how they might be resolved or dealt with.
2. Evaluate the social responsibilities of, and relationships between, companies and their external and internal stakeholders.
3. Assess the benefits and problems associated with managing marketing ethics.
4. Demonstrate the ability to analyse and debate ethical problems, and to develop, present and defend potential solutions.

The ability to engage in an advanced critical discourse surrounding contemporary issues in marketing (T, F), this skill will be developed and moderated (T, F, A). Presentation skills will be assessed (A).

The content of this unit will critically analyse contemporary marketing ethical issues at an advanced level:
* The role and consequences of marketing and society
* Social responsibility: advanced theory and practice
* Identify and critically analyse clashes and coalitions with stakeholder Groups
* Advanced cause related and social marketing
* Pressure groups and customer resistance
* Progressive socially responsible marketing strategies
* The ethics of advertising and communications
* Progressive marketing and society in a global context
* Advanced ethics of marketing to children.
Further information on programme availabilityProgramme availability:

MN50357 is a Designated Essential Unit on the following programmes:

School of Management

MN50357 is Compulsory on the following programmes:

School of Management