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Programme & Unit Catalogues

PS30185: Psychology of creativity and innovation

[Page last updated: 02 August 2022]

Academic Year: 2022/23
Owning Department/School: Department of Psychology
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Honours (FHEQ level 6)
Semester 2
Assessment Summary: ES 80%, OT 20%
Assessment Detail:
  • Oral Presentation (OT 20%)
  • Essay (ES 80%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take PS10086
Learning Outcomes: In completing this unit students would be expected to:
* Critically evaluate the main theoretical and empirical work conducted in the field of psychology of creativity
* Appraise methodology within the field and be able to evaluate the validity and robustness of multiple methodologies
* Formulate new hypotheses and/or theories within thie field of study
* Apply understanding to plans regarding how to design and conduct studies in the field of psychology of creativity
* Critically apply scientific knowledge and develop recommendations on how to foster creativity in individuals, groups, schools and organizations
* Formulate ideas as to how creativity can be trained and measured in applied settings
* Identify the barriers that exist to fostering and implementing creativity across a variety of contexts

Aims: The intention of this unit is:
* To define and introduce creativity across a variety of contexts and perspectives: individual creativity, group creativity, creativity in business, science, arts and in education
* To introduce the tools, theories, and methodologies to investigate the cognitive, emotional, and behavioural mechanisms underlying creativity
* To introduce the tools, theories, and methodologies to investigate the consequences of creativity to individuals, groups, schools and organizations
* To develop a critical awareness of the scientific theories and findings on creativity, and to empower students to distinguish between scientific and unscientific knowledge about this topic
* To develop students' awareness of the practical recommendations on how to foster and implement creativity in individuals, groups, schools and organizations

* Comprehensive and scholarly written communication (e.g. essays) (T/F/A)
* Concise, time-bound and effective written communication (e.g. briefings / exams) (T/F/A)
* Ability to select, summarise and synthesis written information from multiple sources (T/A)
* Ability to develop rigorous arguments through precise use of concepts and models (T/A)
* Ability to apply theory into practice (T/A)
* Ability to select and use appropriate ideas to produce a coherent response to a pre-set question (T/A)
* Ability to produce work to agreed specifications and deadlines (T)
* Ability to work independently, without close supervision of guidance (T/A)

Content: The unit will explore a series of key questions, including:
* What is creativity and why should we care about it[GG1] ?
* How can we measure and study creativity scientifically?
* What factors stimulate individual creativity?
* What factors stimulate group creativity?
* What type of leadership stimulates creativity?
* How can we train and select creative talent?
* What are the barriers to implementing creativity in schools and organizations?
* What are the current directions in creativity research?

Programme availability:

PS30185 is Optional on the following programmes:

Department of Education
  • UHED-AFB12 : BA(Hons) Education with Psychology (Year 3)
  • UHED-AKB12 : BA(Hons) Education with Psychology with Professional Placement (Year 4)
Department of Psychology


  • This unit catalogue is applicable for the 2022/23 academic year only. Students continuing their studies into 2023/24 and beyond should not assume that this unit will be available in future years in the format displayed here for 2022/23.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.