Please note that this event is limited to University of Bath staff who are responsible for running or contributing to a social media account which represents the University.

During the session, you will learn how to create a content calendar for social media. You will discover how to plan a schedule for social media and explore how to generate content ideas to support events and news. We will discuss how to utilise trending topics and awareness days to help support your social media activity.

Speaker profile

Tom Mason is the University's Social Media Manager. He is responsible for managing the University's corporate social media profiles and creates regular content to support the University's strategic objectives through its Twitter, Instagram, Facebook and YouTube channels. Before joining the University of Bath, he was previously the Senior Social Media Coordinator at The University of Manchester.