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Centre for Research on Entrepreneurship and Innovation (CREI)

Exploring how enterprising individuals and organisations use innovation to create value.

What we do

Research and publications from CREI members.

CREI research themes

Research team

We are interested in how individuals and organisations can bring novelty into their markets to create benefits at a business and societal level.

Developments and insights

Learn more about recent activity in CREI.

The emotional side of investment

Buildings in a financial district reflected on the side of another building

What role does 'likability' play in the allocation of funding by development banks, and how can entrepreneurs use this to their advantage?


Learn how CREI members collaborate with other institutions, and their impact outside the University.

Who we are

Find out more about CREI members

CREI members

The Centre for Research on Entrepreneurship and Innovation (CREI) is the specialist research centre at Bath focused on innovation and entrepreneurship.

Doing a PHD with CREI

Our PHD students explain why they chose Bath, and talk about what it's like to be part of the Centre for Research on Entrepreneurship and Innovation.

About us

CREI brings together world-renowned researchers and PhD students focused on furthering knowledge on innovation and entrepreneurship.

Established in 2016, the centre is highly regarded for its contribution to this field, with exceptional publication and citation rates, growing grant acquisition, and diverse collaborations with pre-eminent academics, governments and companies.

Contact us

Contact us for more information, or to ask about studying or collaborating with us.