One of the most targeted and evidence-based approaches to address alcohol harm is Minimum Unit Pricing (MUP). This film, created by the Institute of Alcohol Studies, provides a clear and comprehensive overview of MUP, including the evidence behind it, lessons learned, and how the policy could be implemented and improved in England. With expert insights, real-world data, and a focus on health inequalities, it demonstrates why MUP is considered one of the most impactful alcohol policies available – and why now is the time to act.

Aimed at: Public health stakeholders, policymakers, public