- Academic Registry
Programme & Unit Catalogues

MN50579: Research methods for business model design

[Page last updated: 15 October 2020]

Follow this link for further information on academic years Academic Year: 2020/1
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 100%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Description: Aims:
This unit aims to develop theoretical and practical understanding of the learning and research process associated with developing business ideas into viable business models. It introduces the research methods necessary to successfully undertake an advanced level entrepreneurship research project and helps students plan and execute the dissertation project for the MSc in Entrepreneurship and Management.

Learning Outcomes:
Upon completing the unit, students will be able to:
* Define a clear purpose for their dissertation;
* Identify relevant academic literature that can inform the achievement of that purpose;
* Formulate an action research strategy for developing business ideas;
* Understand the practical challenges of collecting and analysing data using different methods.

Intellectual skills:
* Formulate a research question (F/A)
* Analyse quantitative and qualitative data (F/A)
Practical skills:
* Comprehensive and scholarly written communication (F/A)
Transferable skills:
* Make judgments in the absence of complete evidence (F)
* Demonstrate self-direction and originality (F)

Effectuation logic, Design process, Business model elements and assessment, Research design, Methods for data collection and analysis.
Further information on programme availabilityProgramme availability:

MN50579 is Compulsory on the following programmes:

School of Management


  • This unit catalogue is applicable for the 2020/21 academic year only. Students continuing their studies into 2021/22 and beyond should not assume that this unit will be available in future years in the format displayed here for 2020/21.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.