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MN50618: Managing the digital enterprise

[Page last updated: 15 October 2020]

Follow this link for further information on academic years Academic Year: 2020/1
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Modular (no specific semester)
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 100%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Description: Aims:
In the past decade, technology has been the catalyst for huge changes in the way organisations communicate: with customers and partners and between employees. The pace of this change is inevitably set to increase in the coming years. This module takes contemporary Internet-based phenomena and enterprise mobility as the starting point to investigate the impacts of these changes on organisational culture and business processes. By understanding the features and uses of these technologies and by establishing frameworks that support a robust evaluation of their value, students are able to make informed decisions and see through the hype that surrounds many digital innovations.

Learning Outcomes:

* Understanding the strengths and weaknesses of web, social and mobile technologies for internal and external uses by the firm.
* Critical evaluation of a range of contemporary (and impending) technologies that impact business processes.
* Application of a range of models which will help evaluate and measure the benefits of these technologies.
* Recognition of the strengths and weaknesses of contemporary theory in supporting managers in developing effective implementation strategies.
* Establish a framework for establishing the cultural and business process changes that are necessary to exploit the value of such technologies.

Intellectual Skills
* A systematic understanding of the role of contemporary social / mobile technologies in challenging traditional methods of communication.
* A critical awareness of current issues and frameworks in technology management.
* An understanding of theoretical concepts and frameworks that enables the student to connect and critically appraise theory and practice. Professional Practical Skills
* Reflective consideration of a wide range of organisational issues through a technological lens.
* Ability to evaluate the value to be derived from a range of technologies. Transferable/Key Skills
* The ability to develop and evaluate an enterprise-level digital strategy that caters for the internal and external elements. Personal/Interpersonal
* While some students may end the unit with a healthy scepticism of these technologies and the hype that inevitably accompanies them, this unit will equip them to make objective, evidenced based decisions.

There are three key areas of focus:
1. The technologies themselves: social, mobile, cloud and personalisation. These will be illustrated with examples and case-studies.
2. Implementation and exploitation frameworks, with particular attention on experiential computing theory and its four dimensions.
3. Frameworks for establishing the value of technology, with particular attention on Intellectual Capital and its application to capture intangible value.
Further information on programme availabilityProgramme availability:

MN50618 is Optional on the following programmes:

School of Management


  • This unit catalogue is applicable for the 2020/21 academic year only. Students continuing their studies into 2021/22 and beyond should not assume that this unit will be available in future years in the format displayed here for 2020/21.
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