- Academic Registry
Programme & Unit Catalogues

PS30185: Psychology of creativity and innovation

[Page last updated: 15 October 2020]

Follow this link for further information on academic years Academic Year: 2020/1
Further information on owning departmentsOwning Department/School: Department of Psychology
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: ES 80%, OT 20%
Further information on unit assessment Assessment Detail:
  • Oral Presentation (OT 20%)
  • Essay (ES 80%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take PS10086
Description: Aims:
The intention of this unit is:
* To define and introduce creativity across a variety of contexts and perspectives: individual creativity, group creativity, creativity in business, science, arts and in education
* To introduce the tools, theories, and methodologies to investigate the cognitive, emotional, and behavioural mechanisms underlying creativity
* To introduce the tools, theories, and methodologies to investigate the consequences of creativity to individuals, groups, schools and organizations
* To develop a critical awareness of the scientific theories and findings on creativity, and to empower students to distinguish between scientific and unscientific knowledge about this topic
* To develop students' awareness of the practical recommendations on how to foster and implement creativity in individuals, groups, schools and organizations

Learning Outcomes:
In completing this unit students would be expected to:
* Critically evaluate the main theoretical and empirical work conducted in the field of psychology of creativity
* Appraise methodology within the field and be able to evaluate the validity and robustness of multiple methodologies
* Formulate new hypotheses and/or theories within thie field of study
* Apply understanding to plans regarding how to design and conduct studies in the field of psychology of creativity
* Critically apply scientific knowledge and develop recommendations on how to foster creativity in individuals, groups, schools and organizations
* Formulate ideas as to how creativity can be trained and measured in applied settings
* Identify the barriers that exist to fostering and implementing creativity across a variety of contexts


* Comprehensive and scholarly written communication (e.g. essays) (T/F/A)
* Concise, time-bound and effective written communication (e.g. briefings / exams) (T/F/A)
* Ability to select, summarise and synthesis written information from multiple sources (T/A)
* Ability to develop rigorous arguments through precise use of concepts and models (T/A)
* Ability to apply theory into practice (T/A)
* Ability to select and use appropriate ideas to produce a coherent response to a pre-set question (T/A)
* Ability to produce work to agreed specifications and deadlines (T)
* Ability to work independently, without close supervision of guidance (T/A)

The unit will explore a series of key questions, including:
* What is creativity and why should we care about it[GG1] ?
* How can we measure and study creativity scientifically?
* What factors stimulate individual creativity?
* What factors stimulate group creativity?
* What type of leadership stimulates creativity?
* How can we train and select creative talent?
* What are the barriers to implementing creativity in schools and organizations?
* What are the current directions in creativity research?
Further information on programme availabilityProgramme availability:

PS30185 is Optional on the following programmes:

Department of Education
  • UHED-AFB12 : BA(Hons) Education with Psychology (Year 3)
  • UHED-AKB12 : BA(Hons) Education with Psychology with Professional Placement (Year 4)
Department of Psychology


  • This unit catalogue is applicable for the 2020/21 academic year only. Students continuing their studies into 2021/22 and beyond should not assume that this unit will be available in future years in the format displayed here for 2020/21.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.