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Programme & Unit Catalogues

MN50167: Marketing

[Page last updated: 05 August 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Masters UG & PG (FHEQ level 7)
Semester 1
Assessment Summary: CW 100%
Assessment Detail:
  • Coursework (CW 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
* To provide an introduction to the concepts, analyses and activities that comprises marketing management.
* To develop an understanding of the role and practice of marketing as a management function and organisational philosophy.
* To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions.
* To lay the foundations for students wishing to take more specialised courses in marketing.

Learning Outcomes: After completing the unit, the student should be able to:
a) understand the principles of building brands and implementing promotion and advertising activities;
b) prepare a marketing plan.

Skills: Develop the ability to conceptualize marketing problems by using a series of analytical tools. (T and A)
Develop the ability to plan and rationalize marketing activities (T and A).

Content: People often equate marketing with advertising - a highly visible activity by which organisations try to persuade consumers to purchase their products and services. Marketing is more than simply advertising, it involves identifying customers needs and wants and satisfying these with the right combination of marketing elements. This course will introduce you to the essentials of marketing critical to managing profitable relationships in today's dynamic and connected environment.

Programme availability:

MN50167 is Compulsory on the following programmes:

School of Management


  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
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