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Programme & Unit Catalogues

MN50578: Opportunity generation, assessment and development

[Page last updated: 05 August 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Masters UG & PG (FHEQ level 7)
Semester 2
Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Assessment detail data for this unit is currently being updated as a change has been approved. Updated assessment information will be published here shortly.
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Aims: The major theme running through the unit is the origin, assessment, and development of business opportunities. We will explore the activities involved in actively searching for opportunity ideas, the creative processes that bring about such ideas, and the ways in which such fledgling ideas are continuously assessed and developed.

Learning Outcomes: Upon completing the unit, students will be able to:
* Understand the market and industry context of entrepreneurial opportunities;
* Identify and formulate new business ideas;
* Analyse the feasibility of business ideas;
* Effectively present business ideas to others;
* Anticipate and address the challenges of pursuing business opportunities.

Skills: Intellectual/Professional Skills
* critical awareness of current issues and trends;
* ability to apply your knowledge and experience to identify interesting entrepreneurial opportunities
* ability to create an environment where creativity can be used to identify new opportunities.
* identify the resources and competences necessary to develop a previously identified opportunity
* understanding of theoretical concepts and frameworks that enable the student to meaningfully link theory and practice, and the ability to critically appraise both theory and practice.
Transferable/Personal/Interpersonal Skills
* deal with complex issues and make sound judgements in the absence of complete information.
* develop the ability to communicate effectively. This includes presenting and marketing themselves and their ideas.
* ability to recognise intra/entrepreneurial risks and opportunities and to use enterprise skills to take advantage of them.

Content: The unit is designed to help students to better understand the process of identifying, assessing and developing entrepreneurial opportunities. The course covers the following key themes:
* The market and industry context of entrepreneurial opportunities
* Creativity and idea generation
* Feasibility analysis
* Opportunity development templates.

Programme availability:

MN50578 is Compulsory on the following programmes:

School of Management

MN50578 is Optional on the following programmes:

Department of Pharmacy & Pharmacology


  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
  • Programmes and units are subject to change in accordance with normal University procedures.
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