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MN50580: Technology-based entrepreneurship

[Page last updated: 05 August 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Masters UG & PG (FHEQ level 7)
Semester 2
Assessment Summary: CW 30%, EX 70%
Assessment Detail:
  • Coursework (CW 30%)
  • Examination (EX 70%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Aims: To introduce students to the challenges and opportunities of technology-based entrepreneurship.

Learning Outcomes: Having studied the unit, students will be able to:
* Understand how entrepreneurial action can create and exploit technology to generate new business opportunities.
* Critically assess the potential of different technologies for value generation.
* Gain appreciation of different tools and methods for developing new products, process and services.
* Develop entrepreneurial strategies to capture value from new technological opportunities.

* Apply tools and methods of technology-based venturing to assess new business opportunities.
* Use of key frameworks associated with technology-based entrepreneurship.
* Develop and make recommendations for managerial strategy.
* Communicate clearly and competently in written and oral forms
* Work effectively within groups.

Content: Markets for technology; diffusion of innovation; intellectual property; patent analysis; new product development; lead users and lead user analysis; collaboration and alliancing; open innovation; institutional and local context for technology-based venturing.

Programme availability:

MN50580 is Compulsory on the following programmes:

School of Management

MN50580 is Optional on the following programmes:

Department of Pharmacy & Pharmacology


  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
  • Programmes and units are subject to change in accordance with normal University procedures.
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