Marketing and Web Officer
About the role
Do you thrive on the development and delivery of innovative and compelling marketing initiatives to a diverse range of international stakeholders across a mix of online and offline channels?
We are looking for a proactive and creative marketing professional to join our small, busy team to support on the planning, development and implementation of the Faculty of Engineering and Design’s integrated, imaginative and multi-channel marketing activities.
You will contribute to the development of new content and the implementation of campaigns that are strategically crafted to target key audiences and ensure the achievement of Faculty and University objectives for recruitment, research reputation and internationalisation across the UK and internationally.
You will also provide input into the marketing strategy including gathering market intelligence and research to feed into planning and coordinating activities.
About you
Our ideal applicant will have:
- experience in the creation and implementation of marketing content across a range of online and offline channels
- excellent copywriting skills
- proven experience of creating video and photo content to support advertising campaigns
- a strong track record of achieving results from the successful implementation of a variety of content formats across a range of marketing channels including web, social media, digital advertising, CRM communications, events, and PR
Experience of the higher education sector and a professional marketing qualification, such as CIM or equivalent, would be a bonus.
About us
The Faculty Marketing and Web Team is responsible for the timely and effective communication of the Faculty's rich and diverse taught course and research portfolio. We plan, deliver and track the effectiveness of campaigns across a range of marketing channels including web, social media, digital advertising platforms, email communications, events and PR.
Our campaigns are tailored to key stakeholder groups based both in the UK and internationally and are highly targeted to ensure the campaigns contribute to the Faculty of Engineering and Design achieving its commercial and strategic objectives. We are a small, proactive and busy team.
For informal enquires please email Sarah Sempala-Ntege, Head of Marketing, Faculty of Engineering and Design sjsn20@bath.ac.uk.
What we can offer you:
Find out more about our benefits.
We consider ourselves to be an inclusive university, where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students, so we encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on our teams.
We are very proud to be an autism friendly university and are an accredited Disability Confident Leader; committed to building disability confidence and supporting disabled staff.
Find out from our staff what makes the University of Bath a great place to work. Follow us @UniofBath and @UniofBathJobs on Twitter for more information.
Email details to a friend
Further details:
We are constantly seeking to reduce the unconscious bias that enters any assessment process, with the goal of creating an inclusive and equal assessment process. To support this, personal details will be removed from application forms at the initial shortlisting stage.