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Job title Director (Marketing & Brand)

Department Marketing, Communications and External Affairs

Grade Competitive Package

Contract Type Full Time, Open Ended

Placed on Wednesday 03 April 2024

Closing date Sunday 21 April 2024

Interview date Friday 10 May 2024

Reference KW11591

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Director (Marketing & Brand)

Are you a dynamic leader with a passion for marketing and brand development? Do you thrive in an environment where creativity meets strategy and innovation is encouraged? If so, we have an opportunity for you to make an impact as our Director (Marketing & Brand). You will lead talented teams of professionals and help shape the University's marketing plans and brand strategy, collaborating with colleagues across the organisation. 

The University of Bath has built an excellent domestic reputation, ranked in the top 5 or 10 in the major UK university league tables, and awarded a triple Gold in the 2023 Teaching Excellence Framework. As we look to the future, we have ambitious plans to increase our global presence, attracting talented students and staff to contribute to our excellence in education, research, and innovation. As our Director (Marketing & Brand), you will be leading core plans to enhance our reach and reputation. Your strategic vision and creative thinking will drive the development and implementation of innovative marketing campaigns that elevate our brand to new heights. From crafting compelling narratives to leveraging digital platforms, you will lead a talented team across student marketing, content, digital, creative services, and business insights, to highlight the University’s strengths, values, and impact. 

We are excited to be building a Marketing, Communications, and External Affairs function within the University of Bath. For more information on the department and to view more opportunities, please click here. This is an exciting time to join the University and we are looking for someone who can help us continue to build on our success, working collaboratively with colleagues to deliver our aims.

The post-holder reports to the Vice-President (External Relations).

About You:

  • a marketing professional with a strong track record of delivery in large, complex organisations
  • passionate about higher education and its contribution to the global common good through education and research
  • a natural relationship builder, influencer, and leader who is used to collaborating closely with colleagues to successfully deliver plans
  • expert in leading marketing plans from research to execution and evaluation
  • dedicated to understanding audiences through market research and building actionable insights to inform decisions
  • enthusiastic about the galvanising power of brand to benefit organisations and their stakeholders
  • a skilled people leader, with a coaching approach and the ability to nurture talent. 

About Us:

The University of Bath is one of the UK's leading universities, with a reputation for high-impact research, and excellence in education, student experience and graduate prospects. A top ten university in the major UK university rankings, Bath has this year entered the top 10% of universities globally in the QS World University Rankings 2024.

Research from Bath is helping to change the world for the better. Across the University’s three Faculties and School of Management, our research is making an impact in society, leading to low-carbon living, positive digital futures, and improved health and wellbeing. 

The University strives to offer some of the best student and employee experience within UK higher education. Students, staff, and alumni talk of the tangible sense of community at Bath, and we aim to foster a culture where everyone feels they can belong. We are an employer where difference is celebrated, respected, and encouraged. We have an excellent national and international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality and intersectionality receiving a Silver Athena SWAN award. 

Through our Marketing, Communications and External Affairs teams, our vision is to empower people to choose the University of Bath. We support colleagues to deliver the University’s strategic objectives through our professional advice and expertly executed plans.

What we can offer you: 

Find out more about our benefits.

We consider ourselves to be an inclusive university, where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students, so we encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on our teams. 

We are very proud to be an autism friendly university and are an accredited Disability Confident Leader; committed to building disability confidence and supporting disabled staff.

Find out from our staff what makes the University of Bath a great place to work. Follow us @UniofBath and @UniofBathJobs on Twitter for more information.


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Further details:


We are constantly seeking to reduce the unconscious bias that enters any assessment process, with the goal of creating an inclusive and equal assessment process. To support this, personal details will be removed from application forms at the initial shortlisting stage.