Putting people at the heart of service development is critical if we want to transform their experiences. In this Learning Lunch, you'll find out what Service Design is and how user research can be used to gain actionable insight. You'll also learn how to visualise a service, and how to use this to build better experiences for the colleagues and students.

Key takeaways:

• What Service Design is
• The difference between a product and a service
• The Principles of Service Design thinking
• How Service Design can help bridge silos between departments
• The Role of front stage, backstage and behind the scenes
• User research techniques
• Methods for visualising a service
• What a Service Standard is and how it can help

Who it's for:

• Marketers and communicators who want to improve prospects and applicants experience
• Designers and developers who want to build better products and services
• Colleagues who support students who want to make it easier for them to access advice and guidance