Department of Psychology

Online Survey on the Mass Media Impact on Body Image

Thu Oct 23 10:05:00 BST 2014

What is the study about?

Did you know that the average person sees around five thousand advertisements per day? One third of those advertisements involves appearance ideals (Dixon, 2008). This research aims at investigating how people perceive their body in relation to their exposure to Mass Media (newspapers, motion pictures, radio, television, and magazines) and whether this affects eating patterns.

What does taking part involve?

You will only be asked to fill in an online questionnaire, which will take you about 15 minutes. The questions asked will initially be general demographic, then there will be questions related to your access to mass media, and personality. The questionnaire can be easily completed online.

Is it confidential?

All the information will be kept confidential and anonymous. This research has been reviewed and approved by Department of Psychology Ethics Committee (Ref. 14-049).

How can I participate?

If you are interested in taking part in the research you can fill in the questionnaire online, or if you would like more information about the project please contact Sara Dell'Erba ( or her supervisor Dr Michael Proulx (