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Marketing MSc

1 year, starting in October 2023

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.

This course is for graduates with business, management or marketing experience looking for a career in marketing.

We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career.

To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

  • marketing to consumers and other important stakeholders
  • market research and analytics
  • marketing and its role in society

Key benefits

  • Combine the latest marketing research with industry practice to go beyond the theory
  • Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society.
  • Develop skills and knowledge to help you create innovative strategies and solutions desired by employers
  • Put what you learn into practice through individual and group projects, including the option to work on a real marketing problem for your summer project

Highly-ranked

We're ranked:

We give you the edge

We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You'll develop key professional skills and work with our partner organisations on optional projects from day one. Find out more about optional activities.

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD. Find out more about how we prepare you for career success.

Graduate career data

83% of our 2021 graduates were working or had accepted a job offer within three months of completing their degree. View more graduate career data.

Building for the future

Our new School of Management building opened in June 2022. The latest technology gives you a flexible and modern learning environment. The design focuses on working together, with an open layout to enable effective teamwork.

The latest technology will give you a flexible and modern learning environment. The design focuses on working together, with an open layout to enable effective teamwork.  

Our new building encourages engagement with other students and academics. A dedicated Employment Hub provides a space for you to meet and network with our industry partners.

Learning and teaching

You’ll learn from staff with backgrounds and expertise in relevant areas of management. This course has been designed to ensure the available units complement each other to meet its overall aims.

2023/24 Academic Year


Before you apply for a course, please check the website for the most recently published course detail. If you apply to the University of Bath, you will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions.

We understand that you will want to know more about the shape of the academic year. We work hard and plan for different scenarios, to be able to welcome you to the University of Bath at the start of each semester.

Course structure

This course lasts 1 year. It starts in October 2023 and ends in 2024. Welcome week starts on 25 September 2023.

Occasionally we make changes to our programmes in response to, for example, feedback from students, developments in research and the field of studies, and the requirements of accrediting bodies. You will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions.

Year 1

Semester 1

Compulsory units

  • Applied marketing research

    5 credits

  • Consumer behaviour

    5 credits

  • Contemporary brandscapes

    10 credits

  • Integrated marketing management

    10 credits

  • Responsible marketing

    5 credits

Semester 2

You’ll choose 10 credits of optional units.

Compulsory units

  • Digital marketing society

    5 credits

  • Integrated marketing management

    Continued

  • Marketing communications; strategy and practice

    10 credits

Optional units

  • Analysing grand challenges in business and society

    10 credits

  • Defining your career goals

    5 credits

  • Entrepreneurship and innovation

    5 credits

  • Equality, diversity and inclusion at work

    5 credits

  • Management consulting

    5 credits

  • Managing retail supply chain relationships

    5 credits

  • Managing strategic partnerships

    5 credits

  • Marketing analytics

    5 credits

  • New product development

    5 credits

  • Project management

    5 credits

Summer

You’ll have the flexibility to choose one of three options.

Optional units

  • Dissertation

    30 credits

  • Entrepreneurial project

    30 credits

  • Practice track

    30 credits

Learning and assessment

You’ll be taught and assessed by a variety of methods and it will vary between units. These methods are designed to promote in-depth learning and understanding of the subject.

Learning

You will experience a variety of teaching methods including:

  • interactive lectures
  • case studies
  • seminar presentations
  • group project work

Specialists from our Careers Service, Academic Skills Centre and Library offer a range of personal development opportunities. There are more options available through the Students’ Union.

Assessment

  • Coursework
  • Presentations
  • Written examination

Learning and teaching

Overall workload

Your overall workload consists of class contact hours, independent learning, and assessment activities. The balance of these elements within your overall workload may vary depending on the units you choose.

Contact hours

Timetabled contact hours, which can be made up of lectures, seminars, and tutorials, vary throughout your course and between courses but are typically between 10 and 16 hours a week during the taught semesters.

Additional briefing sessions will be provided to help you prepare for the dissertation/practice track period and as part of the co-curricular offering of live projects. (See below for the co-curricular offering.) You will receive direct guidance from an allocated member of academic staff for your dissertation/practice track activity.

Independent learning

As well as timetabled contact hours, you're expected to undertake independent learning and assessment. Typically, this might be around 25 - 30 hours per week, and include individual research, reading journal articles and books, working on individual and group projects, preparing coursework, presentations, or revising for exams.

Assessment breakdown

You will experience a broad balance between different forms of assessment: individual and group assignments, as well as examinations. The work required may include written submissions, live presentations, and recorded videos. Assessment on the course has been designed to support your professional development in important business skills.

The final degree grade is determined by a weighted average of the taught semesters (two thirds) and the dissertation/practice activity (one third).

We can make reasonable adjustments to assessment procedures for students with disabilities. Take a look at our Disability Service’s pages for information.

Recognition of professional qualifications


As well as being recognised as a higher academic qualification, a number of our degrees are also accredited by professional bodies in the United Kingdom. An accredited degree may entitle you to work in a specific profession within the UK, and abroad (where there are reciprocating arrangements with professional bodies in other countries).

The requirements to practise a profession vary from country to country. If you wish to practise your profession outside the United Kingdom, you are advised to confirm that the UK professional qualification you seek is valid in the country in which you are intending to work.

MSc in Marketing student Julia Van De Weerdhof wearing a black blouse stands in front of a light grey studio backdrop smiling at the camera.
‘The connection with the working world is something I find really unique about the University.’
Julia Van De Weerdhof MSc in Marketing (Graduating year, 2019)

Entry requirements


Origin of qualifications

British qualifications

Type of degree

2:1 (or its international equivalent) in your undergraduate degree.

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Chinese qualifications

A four year Bachelor degree with a final overall score of at least 80% depending on the institution attended.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Greek qualifications

A University Bachelor degree (Ptychio) or Diploma with a final overall score of at least 6.5 out of 10.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Other qualifications

We welcome applications from graduates from all countries. If you can’t see your country in the list, please contact our admissions team for advice about your specific entry requirements.

To apply for this course, you should have an undergraduate degree equivalent to a UK 2:1 or above. Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the course.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Australian qualifications

A Bachelor Honours degree with a final result of at least Second Class (Upper Division) or a Bachelor degree with a final result of Distinction or higher.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Indian qualifications

Typically, we require a Bachelor degree with a final overall result of at least First Class. However, due to the number of different grading scales in use, we ask that you upload a copy of the grading scale used by your institution, along with your transcript, when you submit your application.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Belgian qualifications

A Bachelier, Licencié or Licentiaat and other two cycle diplomas with a final overall score of at least 16 out of 20.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Italian qualifications

A Laurea, Laurea in Ingegneria / Architettura, Diploma Accademico di Primo Livello, Diploma di Mediatore Linguistico or Licenza di Academia di Belle Arti with a final result of at least 102 out of 110.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Taiwanese qualifications

A Bachelor degree with a final overall result of at least 75% depending on the institution attended.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Brazilian qualifications

A Titulo de Bacharel, Titulo de (subject area) or Licenciado/a with a final overall result of at least 7.5 out of 10.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Thai qualifications

A Bachelor degree with a final overall result of at least CGPA 3.0.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Canadian qualifications

A Bachelor degree (Honours) or Bachelor degree with a final overall result of at least CGPA 3.0 on a 4-point scale (B or 70%). Please contact us if your institution uses a different grading scale.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Cypriot qualifications

A Bachelor degree (Ptychio) with a final overall result of at least 6.5 out of 10.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

French qualifications

A Grade de licence / Grade de licence professionnelle with a final overall result of at least 13 out of 20.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

German qualifications

A Bachelor degree, Esrte Staatsprüfung (Primarstufe / Sekundarstufe I), Fachhochschuldiplom / Diplom (FH) or Magister Artium with a final overall result of at least 2.5 (Gut).

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Turkish qualifications

A Lisans Diplomasi (Bachelor degree) or Mühendis Diplomasi with a final overall score of at least GPA 2.8-3.0 on a 4-point scale, depending on the institution you have attended.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Hong Kongese qualifications

A Bachelor degree (Honours) with a final overall result of Second Class (Division 1) Honours or 3.0 out of 4.0.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Portuguese qualifications

A Licenciado with a final overall result of at least 15 out of 20.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Japanese qualifications

A Bachelor degree (Gakushi) with a final overall result of at least 3.0 out of 4.0 (B).

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Saudi Arabian qualifications

A Bachelor degree with a final overall result of at least 3.5 on a 5-point scale or 3.0 on a 4-point scale.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Singaporean qualifications

A strong Bachelor (Honours) degree when studied at Nanyang Technological University (NTU), National University of Singapore (NUS), Singapore Institute of Technology or Singapore University of Social Sciences with a final overall result of at least Second Class (Upper) Honours, or a strong Bachelor degree when studied at Singapore Management University (SMU) or Singapore University of Technology and Design (SUTD). Typically, we require a final overall result of at least Second Class (Upper) Honours, 60% or B, however we ask that you upload a copy of the grading scale used by your institution, along with your transcript, when you submit your application due to the range of grading scales used by different institutions.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

South Korean qualifications

A Bachelor degree (Haksa) with a final overall result of at least 3.0 out of 4.3 or 3.5 out of 4.5.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Swiss qualifications

A Bachelor Degree (Baccalauréat Universitaire) with a final overall result of at least 5 out of 6.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Emirati qualifications

A Bachelor degree with a final overall result of at least 3 out of 4, 80% or B.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Malaysian qualifications

A Bachelor degree with a final overall result of at least Second Class (Division 1).

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Austrian qualifications

A Bachelor degree or Fachhochschuldiplom/Diplom (FH) with a final result of at least Gut.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Danish qualifications

A Bachelor degree, Candidatus Philosophiae, Diplomingeniør (Engineer), Professionsbachelor (Professional Bachelor degree) or Korrespondenteksamen with a final overall result of at least 7 out of 10.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Kazakhstani qualifications

A Bakalavr (Bachelor degree) or Specialist Diploma with a final overall result of at least 4.5 on a 5-point scale or 3.2 on a 4-point scale.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Mexican qualifications

A Título de Licenciado or Título (Profesional) de (subject area) with a final overall result of least 8 out of 10.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Dutch qualifications

A Bachelor degree or Doctoraal with a final overall result of at least 7 out of 10.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Nigerian qualifications

A Bachelor degree with a final overall result of at least Second Class Honours (Upper Division).

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Norwegian qualifications

A Bachelorgrad (Bachelor degree), Candidatus/a Magisterii, Sivilingeniør or Siviløkonom with a final overall result of at least B.

Type of degree

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Fees and funding

Fees and funding information for Marketing MSc

Fees

Your tuition fees and how you pay them will depend on whether you are a Home, Island or Overseas student.

Learn how we decide fee status

Extra costs

All School of Management MSc courses have a £60 application fee. Do not pay the fee until you have completed your application. You can pay the fee using the University’s online payment system.

If we offer you a place on a course, you will need to pay a £1,500 deposit to secure it.

How to pay

Tuition fee loans

If you are studying a postgraduate course, you may be able to take out a loan for your tuition fees and living costs.

Read more about tuition fee loans

Scholarships and bursaries

School of Management Scholarships

We have over 40 scholarships worth between £5000 to £10,000 open to UK and Overseas applicants.

Read more about scholarships

Other payment options

You can pay your tuition fees by Direct Debit, debit card, credit card or bank transfer. You may also be eligible for a student loan to help you pay your fees.

Read more about your payment options

Budgeting

As well as the cost of books, you will also need to cover the cost of scanning and photocopying. You should budget at least £100 for this.

Some courses involve engagement away from the University campus, and you may be required to pay some or all of the costs for these optional events.

Application information


  • Course title
    Marketing
  • Final award
    MSc
  • Mode of study
    Full-time
  • Course code
    TDUMN-MK01
  • Department
  • Location
    University of Bath
    Claverton Down, Bath BA2 7AY
  • Home application deadline
    31 August 2023

    We recommend you apply early as we may close applications before the deadline if a course is full.

  • Overseas application deadline
    30 June 2023

    We recommend you apply early as we may close applications before the deadline if a course is full. We may consider late applications but if you need a Student Visa to study in the UK, you will need time to apply for and receive your visa to be in the UK by the start of the course.

  • Application eligibility
    Home and Overseas students are eligible to apply
  • Regulator

Course enquiries


Apply for 2023 entry


Analysing grand challenges in business and society

10 credits

This unit is intentionally different. It cuts across disciplinary boundaries with a focus on complex problems with no single right answer. Explore a broad range of issues in contemporary management and organisations and get the skills to provide compelling recommendations in debates, presentations and reports.

Applied marketing research

5 credits

Learn how to design and execute marketing research. You’ll develop a broad understanding of how to conduct both quantitative and qualitative research to guide marketing decision-making and to measure the effectiveness of marketing actions. You'll focus on theories and practices of exploratory, descriptive, and predictive research approaches.

Consumer behaviour

5 credits

Get an introduction to key concepts, analyses and activities that comprise consumer behaviour. You'll examine the implications of consumer behaviour for marketing, other company functions and society. You'll also learn the principles you'll need to make informed decisions as a marketing professional.

Contemporary brandscapes

10 credits

Learn about brands and branding - the theories, principles, and practices - in contemporary society. You'll explore brands’ sociocultural meanings and why branding is so effective in contemporary consumer culture. Using real-world examples, you'll gain a strategic toolkit for aspiring brand managers and discover what brands mean to consumers in their everyday lives.

Defining your career goals

5 credits

Explore your career goals and how to fit them into what you want out of life. You'll have dedicated time and space to reflect. You'll receive career guidance based on psychology and organisational behaviour research about career success and what it means to live a good life.

Digital marketing society

5 credits

Compulsory on Management with Marketing.

Develop your understanding of the societal effects of digital marketing. Through social theory and critical reflection, you'll explore topics related to digital technologies and societal structure like:

You'll explore and discuss these topics and how they affect society in various ways like technological dependency and alienation.

Dissertation

30 credits

Research a topic in detail. You'll be able to focus on either an academic research question(s) or a practical challenge. Your analysis might be based on primary data, secondary data or a synthesis of existing literature. You’ll produce recommendations for theory and/or practice.

Entrepreneurial project

30 credits

Work in a group or individually to develop an entrepreneurial project within one of 4 settings:

You'll learn to:

Entrepreneurship and innovation

5 credits

Gain a comprehensive understanding of entrepreneurship theory and practice. Explore the challenges entrepreneurs face and how to overcome them. You’ll learn how to assess the feasibility of new ventures and develop opportunities into viable business propositions for domestic and international markets.

Equality, diversity and inclusion at work

5 credits

Learn to develop people-focused strategies to attract, nurture and retain a diverse and inclusive workforce. You'll explore equality, diversity and inclusion practices within specific cultural and legislative contexts. You’ll develop key insights into different ethical perspectives, stakeholder relations and approaches to change. You will also learn to challenge, communicate and influence HR policies whilst being fair, compassionate and consultative.

Integrated marketing management

10 credits

Explore the key topics in strategic marketing planning for international consumer and business markets. You'll develop your understanding of marketing planning to deliver value to consumers and businesses and satisfy needs that are more complex than ever before. You'll focus on the internal assessment of a firm’s assets against global market opportunities and threats.

This unit spans the following periods of study:

Management consulting

5 credits

Examine the theoretical and practical aspects of contemporary consulting. You’ll learn about:

Managing retail supply chain relationships

5 credits

Develop an understanding of the dynamic nature of supply chains and innovative distribution channels. You'll explore their characteristics and applicability in different retail contexts alongside motivations for sourcing and associated global trends. You will investigate different business models and the relationships required to create value, alongside strategies for more sustainable practices.

Managing strategic partnerships

5 credits

Gain an in-depth understanding of the different forms of strategic partnerships used by multinational enterprises to:

You'll learn to apply theoretical concepts and frameworks to choose appropriate forms of partnerships for achieving competitive advantage.

Marketing analytics

5 credits

With advances in technology, marketers have gained access to increasingly large datasets that capture data related to consumer behaviour in the marketplace. This unit will provide you with a toolkit to navigate this world of big data. Working individually and in teams, you will use the models, frameworks, and tools that academics and consultants have developed to transform big data into information and insights that will enable you to make better strategic marketing decisions.

Marketing communications; strategy and practice

10 credits

This unit is:

Explore the links between consumers, business strategy and key branding topics and how they can help create effective marketing communications. You'll also learn the vital skill of how to track and measure campaign success. From billboards to social media, you will explore the theories and practices in the marketing communications mix.

New product development

5 credits

Explore the factors that impact firms’ new product development strategy and the analytical tools used for making decisions. You'll develop your knowledge of all stages of the product development process, with a particular focus on the concept development phase. Working in teams, you'll interpret market research data and develop new and modified brands on a market simulation platform.

Practice track

30 credits

Work in teams on two projects with external client organisations, one a business and one a charity. You'll gain experience of setting project objectives, project management and presenting. You will then apply management ideas to reflect on what you have learnt.

Project management

5 credits

This unit is compulsory on Management with Operations.

Explore key concepts, frameworks and tools of project management, types of project organisations, and project-based strategies in different firms and industries. You'll use case studies of major projects in leading international firms to examine the real-world challenges facing the project business in different industries. You'll learn how to apply these approaches to any major project and project-based organisations.

Responsible marketing

5 credits

Examine the role and relationship of marketing in society. Through a combination of theoretical reflection and practical discussion you'll explore: