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MSc in Marketing career data

Our graduates have a great employment record. Find out what the MSc in Marketing (September start) class of 2024 did after studying with us.

95% of University of Bath MSc in Marketing graduates were employed six months after finishing their course. 56% were employed in the UK. They had an average salary of £18,000 and a top salary of £48,000. Employers include Chair Capital, Button Tech and PwC.

Read on for much more detail on our MSc in Marketing graduate career outcomes.

We give you the edge

95% of our 2024 graduates were working within six months of completing their degree, with 56% working in the UK

    Overall employment

    Percentage of graduates (those whose destinations are known to us) which were employed or had accepted a job offer six months after completing their degree.

      Working in the UK

      Percentage of graduates (those whose destinations are known to us) which were working in the UK six months after completing their degree.

      What our MSc in Marketing graduates do

      • Marketing and sales - 65%
      • Market research - 9%
      • Consultant - 8%
      • Advertising - 5%
      • General management - 5%
      • Media - 3%
      • Public relations - 2%
      • Production and operations - 2%
      • Other - 1%

      Role functions

      Role functions of our 2023-24 graduates six months after completing their degree.

      • Advertising - 15%
      • Marketing and market research - 15%
      • Technology, computing and IT - 11%
      • Retailing and wholesaling - 6%
      • Accounting and tax related - 5%
      • Management consulting - 5%
      • Manufacturing - food/drink - 5%
      • Non-profit, NGOs and charitable - 5%
      • Public relations - 5%
      • Other - 28%

      Industries

      Industries of our 2023-24 graduates six months after completing their degree.

      • United Kingdom - 56%
      • Thailand - 16%
      • India - 10%
      • Taiwan - 8%
      • Hong Kong - 3%
      • Cyprus - 2%
      • Japan - 2%
      • United States - 2%
      • Other - 1%

      Countries/territories of work

      Countries or territories of work of our 2023-24 graduates six months after completing their degree.

      Salaries

      Six months after finishing their course, our employed 2024 graduates had an average salary of £18,000.

      The highest salary was £48,000.

      A group of graduates throwing mortarboards into the air

      Top employers

      Our graduates go on to work for a range of organisations, from start-ups to global corporations. Here are some of the organisations our 2024 graduates went on to work for.

      Charity, non-profit and social enterprise

      • Marpu Foundation
      • ROLDA

      Financial services

      • Chair Capital
      • Guidepoint

      Small and medium enterprises (SMEs)

      • 3 Folks Media
      • Artique Handicrafts
      • Button Tech
      • Rafiki Marketing
      • Scoop Publicists
      • Skala Media

      Large corporations

      • EY
      • Ferrero
      • Marriott Hotels
      • PUMA Group
      • PwC
      • TK Maxx

      Career support on our MSc courses

      Find out how a master’s with us prepares you for career success.

      Our career support will help you develop the confidence you need to feel prepared from the moment you step into the interview room.

      You'll have access to:

      • summer internship opportunities
      • a dedicated careers advisor
      • customised career workshops
      • special support for entrepreneurs and international students
      Noor Ul Ain in front of a 'Welcome to the University of Bath' sign
      ‘The School careers team are really kind, welcoming and supportive. They have decades of experience, and they’re more than willing to share it with you.’
      Noor Ul Ain MSc in Marketing (2025)

      Methodology

      How we've collected and calculated this data.

      The data above is based on data from 67 MSc in Marketing (September start) graduates from the class of 2023-24.

      We've collated data from:

      • University career survey
      • LinkedIn searches
      • School Employability Team updates
      • University Advancement Office sources
      • graduation ceremony surveys

      Percentages are rounded to the nearest whole number.

      Salary data

      Average salary based on salaries of eight graduates, and includes those working in countries other than the UK. We've converted their salaries into pounds sterling. Salaries are rounded to the nearest £1,000.

      MSc in Marketing