Fighting the climate emergency requires an overhaul of global systems coupled with profound behaviour change. The role of individuals is vital and while behaviour changes may be perceived as small contributors given the enormity of the challenge, collectively they will help drive the significant and urgent transformation of society needed to combat climate change. Yet for motivated individuals, there often remains a gap between climate talk and meaningful climate action. This can be the result of a myriad of reasons but how do we bridge this gap?
Join us for this lecture with leading environmental psychologist Professor Lorraine Whitmarsh and Climate Action Project Lead, Pete Phelps, for real-world examples of how we’ve done just that. They’ll be discussing some of the challenges and opportunities of achieving genuine behaviour change across the university community, and exploring how psychology can help us understand the drivers, barriers and contexts of behaviours to determine the best interventions to influence and change them.