The University of Bath Social Media Masterclass #4 (How to demonstrate ROI in social media)
Join Tom Mason, Social Media Manager in the Department of Marketing & Communications, for a session on how to measure and report on social media activity.
Please note that this event is limited to University of Bath staff who are responsible for running or contributing to a social media account which represents the University.
During the session, you will learn how to analyse your social media activity. We will explore a number of free reporting tools you can use to track the progress of campaigns on Twitter, Instagram and Facebook. Tom will also demonstrate how you can use the Department of Marketing & Communications' new reporting template to provide insight into your activity and demonstrate return on investment.