Please note that this event is limited to University of Bath staff who are responsible for running or contributing to a social media account which represents the University.

During the session, you will learn how to analyse your social media activity. We will explore a number of free reporting tools you can use to track the progress of campaigns on Twitter, Instagram and Facebook. Tom will also demonstrate how you can use the Department of Marketing & Communications' new reporting template to provide insight into your activity and demonstrate return on investment.

Speaker profiles

Tom Mason is the University's Social Media Manager. He is responsible for managing the University's corporate social media profiles and creates regular content to support the University's strategic objectives through its Twitter, Instagram, Facebook and YouTube channels. Before joining the University of Bath, he was previously the Senior Social Media Coordinator at The University of Manchester.

Who should attend

You should be responsible for managing or contributing to a University social media profile to attend.