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How the Market Insight team can help you

The Market Insight team helps the University develop new courses and tailor our student recruitment activities through research and data analysis.

Developing new courses

Our work can support the development and implementation of new academic courses. Using various data sources and marketing research methods, we can provide insight to help identify market opportunities and types of courses that applicants and employers are looking for.

Optimising communications with applicants

We conduct a number of benchmark surveys throughout the recruitment cycle to obtain feedback on our marketing and communications with applicants. These provide insights that would help you to optimise your marketing activity.

Running surveys and interviews

If you are thinking of running a survey or interview with our students, we can provide you with insight on previous projects, best practice and the types of results you can expect.

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