University of Bath School of Management University of Bath School of Management

Research seminars and events

Research

Further information

UK and overseas speakers are invited to the School to share their experiences and findings with staff, doctoral students and the members of the public. Previous seminars can be found here: 2018, 2017, 2016, 2015, 2014

View the University Calendar.

If you are a member of staff and wish to organise an event or seminar please contact the Research Office.

Forthcoming events:

23
May

Digital marketing in a retail setting


Digitalization in retailing often leads the thought to e-commerce. However, e-commerce has only gained a small market share in grocery retailing and even if it remains a threat for the physical stores in the future, new technology also means a lot of new business opportunities for traditional retail stores. In this seminar, Dr Jens Nordfält will cover some of his research on digital marketing in a retail setting. More specifically he will go through papers about how and when grocery stores can benefit from using digital signage and the effect of shoppers interacting with their mobile phones while shopping for groceries. Lunch will be served at 12.30pm. The talk will begin at 1.00pm.

Speaker: Dr Jens Nordfält, Stockholm School of Economics

Location: 8 West 4.23

Time: 12.30pm

Contact: Research Office

23
May

Misreporting by Financial Institutions in the years leading up to the financial crisis


Speaker: Prof Clive Lennox, University of Southern California

Location: 5W 2.4

Time: 1.45pm

Contact: Research Office

23
May

Supporting healthcare system change and pathway redesign


The purpose of this event is to learn about the application of operations management and organisational theory to exploring and improving health and healthcare delivery. This event is aimed at healthcare professionals and academics with an interest in applied health research and quality improvement. CHI2 is a multi-disciplinary research centre focused on solving the practical challenges of health and social care systems. It leads and contributes to applied health research projects using a mixed methods approach while adopting a flexible and collaborative outlook to the choice and framing of the problems tackled and to the research methods and modelling techniques used.

Speaker: Dr Sharon Williams, Swansea University & Dr Eleanor Murray, SaÏd Business School

Location: The Edge Management Suite

Time: 5.30pm


24
May

One discount or two? It depends on how (much) you feel


Despite the presence of multiple, stacked price discounts in the marketplace, beliefs about the effectiveness of such discounts are mixed. On the one hand, consumers may overestimate the numeric value of stacked discounts (versus a single, equivalent discount), increasing deal attractiveness. On the other hand, stacked discounts involve multiplicative calculations, in effect requiring cognitive effort; this may evoke negative affect, undermining deal attractiveness. Using field and lab studies, we test these competing views, and we find that – amongst consumers who prefer affective processing, and in contexts associated with affective processing - stacked discounts evoke negative effect, reducing deal attractiveness. This paper contributes to the literatures on behavioural pricing, price promotions, numeric processing, and effective processing. By focusing on the role of negative affect, it provides a contrasting perspective relative to prior work on price promotions that has focused either on cognitive evaluations or on the role of positive effect.

Speaker: Prof Dhruv Grewal, Babson College

Location: 8 West 4.23

Time: 1.30pm

Contact: Research Office

25
May

A Theoretical Analysis of the lean startup's product development


The widely-touted Lean Startup method is emerging as a best practice for entrepreneurs' early product development and in entrepreneurship curriculums in academia. Central to its paradigm is the view that startups should iteratively launch minimum viable products (MVPs) to gather consumer feedback and then modify (or "pivot") the product design goals in response to that feedback. In startup settings where neither the product nor a market exists, this agile approach is desirable because it reduces the costs of failure that would be associated with developing the wrong product. This paper examines a stylized model focusing on the Lean Startup MVP-induced learning process. Our analysis identifies which MVP the entrepreneur should develop and when (i.e., at what development level) to launch it, and it also presents insights into the product-market conditions for which implementation of the Lean Startup approach is the most or least desirable. Our results refine our understanding of how the Lean Startup approach works in order to help entrepreneurs derive the most benefit from it, and our model also provides an empirically testable framework to aid future research.

Speaker: Dr Onesun Steven Yoo, UCL School of Management

Location: 6E 2.1

Time: 2.30pm

Contact: Research Office

6
Jun

Market manipulation and innovation


Speaker: Prof Douglas Cumming, York University, Canada

Location: 5W 2.4

Time: 1.45pm

Contact: Research Office

11
Jun

Healthcare for the 21st Century: Using Analytics to improve the design and operation of healthcare systems


Providing effective, affordable, and accessible healthcare is a key challenge of the 21st century. Healthcare costs have been steadily increasing but resources for providing healthcare are limited. At the same time, emerging new technologies and massive amounts of newly available data are changing the landscape of what is possible in healthcare provision. This talk describes how analytic and computational tools - and, more generally, an analytic way of thinking - can be used to support the design and management of effective and efficient healthcare systems. The Professor has worked with Lucile Packard Children's Hospital Stanford which has had significant impact on improving patient care while reducing costs. This talk will cover projects in areas relating to hospital operations (operating room scheduling, capacity planning, supply management) and patient care (inpatient monitoring, triage, patient decision making). The talk will conclude with thoughts on challenges and opportunities for applying analytics to improve healthcare now and in the future. A buffet lunch will be served at 12.30pm. The talk starts at 1.15pm.

Speaker: Professor Margaret Brandeau, Stanford University

Location: The Edge Management Suite

Time: 12.30pm


13
Jun

TBC


Speaker: Dr David Windisch, University of Graz

Location: 3E 2.4

Time: 1.45pm

Contact: Research Office