This course allows you to look at the sports millions of us take part in and enjoy from a different perspective. You'll learn to critically analyse sport and exercise services and events, and respond to the challenges of this rapidly evolving industry.
Co-developed by our Department for Health and the School of Management, this course has been designed to give you a mix of Bath’s sporting and business expertise.
You’ll further your knowledge of key business-related concepts, with a focus on how they’re applied in the sports industry across events, services, and organisations. Topics you’ll cover include:
Recent graduates have gone on to work for:
Bath ranks highly in a number of UK and global league tables for sport and business and management, and is known for high-quality research.
You can choose to complete a consultancy project instead of a traditional dissertation.
Consultancy projects take place with professional organisations, giving you the chance to demonstrate your skills and expertise in a practical way as part of your degree.
Your project could be to overcome a challenge faced by a company or further an organisation's current research, or you could even apply your own independent research to complement their aims.
Students have previously completed their projects with:
It’ll be your responsibility to find a suitable consultancy project opportunity, but you’ll benefit from our well-established business connections across the sports industry, both in the UK and overseas.
Find out more about consultancy projects
You might be eligible for one of our brand new scholarships for 2026/27.
We are offering a number of scholarships ranging from £3,000 to £10,000 to high-achieving students joining a full-time taught master’s course in September 2026.
If you are a new fee-paying student, and have an offer to study a postgraduate taught degree at the University of Bath, you might be eligible.
Find out what recent students thought about the course and how it's helped them progress personally and professionally.
‘The sports industry is constantly growing and it permeates so many aspects of our lives – from merch to running shoes, charity events, esports and health research.’ — Andrea, MSc Sport Management graduate, Field Sales Executive at Huel
'The knowledge and skills I gained from the Sport Management course will make it easier to look for a job here in China, and I feel like I now have the confidence to seek out that dream job.’ — Yuyang, MSc Sport Management (graduated in 2023)
If you're interested in studying with us, we'd love to talk to you.
We hold several events throughout the year, giving you the chance to ask your questions via our virtual online platform.
Both academics and our student ambassadors will be available to answer your questions on anything from living in Bath, to course structure. Why not join us for our next event?
Are you interested in studying MSc Sport Management at Bath?
Find out more and apply* The University of Bath ranked 7th in The Times and The Sunday Times Good University Guide 2026, 8th in The Guardian University Guide 2026, 8th in the Complete University Guide 2026, and 9th in the Daily Mail University Guide 2026.
