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Editorial style guide: E

Editorial guidance for terms beginning with 'E'. Use the style guide to help make your content clear, accessible, and consistent with the rest of the website.

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Read about why we need an editorial style guide.

Effect or affect

The Collins English Dictionary website gives a good definition of the difference between affect and effect.

e.g.

Avoid using e.g.. Use ‘for example’, ‘such as’, ‘including’ or ‘like’ instead.

Ellipsis

You can use ellipses to show that text is missing, usually from a quotation. If a quote is too long, an ellipsis can be used instead of unnecessary words.

Spaces or brackets either side of the ellipsis aren't needed, as in the example:

  • 'Speaking about the project, Dr Clegg said: "We are looking forward to working with Age UK to discover...and develop meaningful recommendations".'

Email addresses

Write email addresses in lower case.

When an email address ends in a sentence, do not follow it with a full stop as it could obstruct users copying the address, for example:

Erasmus+ programmes

Use 'Erasmus+ programmes' in all instances, not 'Erasmus programmes' without the plus sign.

In September 2021, the UK replaced the Erasmus+ programmes with the Turing Scheme.

etc.

Avoid using etc. Use 'and so on' instead.

Exclamation marks

Do not use exclamation marks as they can make text sound unprofessional or too casual.

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