i.e.

Use ‘in other words’.

Inclusive language

It is vital that all content on the website is as inclusive as possible.

Make sure the language you choose doesn't constitute any form of harassment or discrimination, particularly in relation to the nine protected characteristics identified in the Equality Act 2010. These characteristics are:

age
disability
gender reassignment
marriage and civil partnerships
pregnancy and maternity
race
religion and belief
sex
sexual orientation

Writing about disability

Use language that conveys a positive message rather than emphasises impairment or limitations.

Use terms like:

students with disabilities
wheelchair user or person who uses a wheelchair
person with epilepsy
learning disability
mental health condition
health condition
physical impairment
seizure

Don't use terms like 'the disabled' or 'handicapped', as they're old-fashioned and have negative connotations. Also avoid:

afflicted by or victim of
mentally handicapped
able-bodied
mental patient
fits, spells, or attacks

Most people with disabilities are, however, comfortable with words and phrases that are used to describe daily living. People with visual impairments can be pleased (or not) 'to see you'; people who use wheelchairs can 'go for a walk' around our campus.

Essentially, don't patronise or define people by their impairment, but don't be over-sensitive.

For more guidance on appropriate language, read this guide from the Office for Disability Issues.

Information Governance

Use title case when writing terms related to Information Governance, for example:

Information Governance
Data Protection
Personal Data
Privacy Notice
Data Subject

Innovation

Defined as ‘the creation and application of knowledge to generate solutions that deliver societal, economic or environmental value’.

Examples of innovation include:

collaborative and contract research
skills-based education (non-credit bearing Continuing Professional Development)
non-research activity (consultancy, facilities use, Regeneration and IP/Tech Transfer)

Examples of solutions that can be generated by innovation activity are new and improved products and services.

Italics

Only use italics for book, journal and newspaper titles, for example, 'The Guardian'.

Its or it’s

'Its' is a possessive pronoun ('Every dog will have its day'). 'It’s' is a contraction of 'it is' ('It’s' time to go home).

Editorial style guide: I

Editorial guidance for terms beginning with 'I'. Use the style guide to help make your content clear, accessible, and consistent with the rest of the website.