A B C D E F G H I J L M N O P Q R S T U V W Y Z
Read about why we need an editorial style guide.
Bachelor's degree
Use lowercase and an apostrophe when speaking generally, and a capital when naming a specific qualification. For example:
- A student earns their bachelor’s degree
- A student holds a Bachelor of Arts from Bath
Use 'bachelor’s' (singular) or 'bachelor’s degrees' (plural), not 'bachelors’', 'Bachelors'' or 'Bachelor's'.
Biannual and biennial
It's very easy to confuse these words and they're not plain English so you should avoid using them. It's better to say 'twice a year' instead of 'biannual' and 'every two years' instead of 'biennial'.
Bold
See our formatting guide for how to format text in the publishing platform.
Use bold text sparingly, otherwise your content can become hard to read. Full sentences or paragraphs in bold affect the readability of your content and make it harder for people to consume information on a web page.
Use bold text to:
- give people a code or password that they need to complete a task
- tell people which parts of a form they need to complete
- help people find specific words or phrases on another web page
Don't use bold text to create headings or highlight links. See our formatting guide for how to create headings and links.
Don't use bold text to emphasise or highlight certain information. Users might want something on your page that you haven’t set as bold, so you might make it more difficult for them to find the content they need.
To emphasise words or phrases, you should:
- front-load sentences by putting the important information at the start
- use headings and subheadings
- use bullet lists with the most important information first
Bulleted lists
Use bullet points when listing information that isn't in a specific order. To explain instructions that need to be performed in sequence, use a numbered list.
Do not create a bullet point with more than one sentence. Stick to one idea per bullet point.
There are two types of bulleted list, each with different styling. Neither uses full stops.
Using a bulleted list immediately after a heading
Start each bullet point with an upper-case letter, for example:
Priorities for the University in 2014
- Build a research network
- Extend our education network
- Project the University internationally
Using a bulleted list after an introductory sentence
Start each bullet point with a lower-case letter (unless it starts with a proper noun, such as 'Wessex House', 'Richard Hobbs' or 'A level'), for example:
Priorities for the University in 2014
Following consultation, the University has defined our priorities for 2014 as:
- building a research network
- extending our education network
- projecting the University internationally