A B C D E F G H I J L M N O P Q R S T U V W Y Z
Read about why we need an editorial style guide.
Less or fewer
Fewer is used of numbers; less is used of quantity ('Fewer men require less food').
When you create a link, make sure the link text is self-explanatory so users understand where the link will take them.
Your link should make sense out of context, such as 'download prospectus', rather than 'download it here'.
Where possible, you should also make your link text into a call to action (the next step you want users to take), for example, 'to see what courses are available, download the University of Bath undergraduate prospectus'.
Avoid using a single word as your link text. The clickable area needs to be large enough for users to tap easily if they are using a touchscreen device.
Also, do not use 'click here', 'follow this link' or 'read more' as link text. These phrases won’t make sense for anyone using a screen reader or a mobile device to view your page.
See our guide to creating links in Typecase.
See Bulleted lists and Numbered lists.
Writing about Campus locations
When referring to buildings by name, the number should be stated first, followed by a space, followed by the name starting with a capital letter, for example, 'The International Relations Office is located in 6 West' or 'Attend the lecture in 8 West, room 3.22'.
Write named buildings in initial caps, such as 'The Chancellors' Building', and 'Wessex House'.
If you are referring to a specific room, spell out the location in full, for example, 'attend the lecture in 8 West, room 3.22'.
However, if you are working on a map, use the number and just the first letter with no space, for example:
Writing about compass points
For directions and positions use lower case, for example, 'the accommodation is located to the south-west of campus'.
However, use capitals when you write about a geographical region, for example, 'The University is located in the South West of England'.
Lower case and upper case