Characters we use in formatting

• Hash symbol: #
• Asterisk: *
• Underscore: _
• Square bracket: [ ]
• Round bracket: ( )
• Vertical bar, also known as Pipe: |
• Angle bracket: >
• Dash: -
• Hard return: ↵ Enter
• Caret: ^

Headings

To create a large heading (Heading 1), put a hash symbol in front of the text. Follow the heading text with a hard return.

Use multiple hash symbols to create Heading 2 and Heading 3.

#Heading 1
##Heading 2
###Heading 3

You should not decide which heading to use based on visual appearance. Read more about the right way to use headings in our Editorial style guide.

New paragraphs

To start a new paragraph, use two hard returns at the end of a line.

Line breaks

To add a single line break (for example, if you're formatting an address in body copy), use two spaces and a hard return at the end of the line.

Bold

Use two asterisks either side of a word to make it bold.

Italics

Use a single underscore either side of a word to italicise it.

Links

To create a link in text, use square brackets around the link text and follow it with the URL in round brackets. Don’t put a space between the brackets.

URL formats in links

For links to other bath.ac.uk pages which are in Typecase, do not include http://www.bath.ac.uk.

For example, use /guides/contents-insurance-for-students.

Don't use http://www.bath.ac.uk/guides/contents-insurance-for-students.

For links to other bath.ac.uk pages which are outside Typecase (like pages in WordPress), use the full URL, like https://blogs.bath.ac.uk/students/

For external links use the full URL. For example, https://www.gov.uk/service-manual/agile-delivery/writing-user-stories.

Email and telephone links

For links to email addresses, add 'mailto:' before the email address inside the round brackets. Don't put a space between 'mailto:' and the email address.

For links to telephone numbers, add 'tel:' before the phone number inside the round brackets. Don't put a space between 'tel:' and the phone number.

For calls to action, if you select 'Email address' or 'Telephone number', you don't need to include 'mailto:' or 'tel:' in the call to action target.

Lists

Ordered lists

For numbered (ordered) lists, use numbers followed by a full stop and a space before the text. Start each new list item on a new line. Don't leave a blank line between them.

1. Stop
2. Look
3. Listen

1. Stop
2. Look
3. Listen

Unordered lists

Use a single dash followed by a space before each word to give you an unordered (bulleted) list. Start each new list item on a new line. Don't leave a blank line between them.

- milk
- eggs
- butter

• milk
• eggs
• butter

Nested lists

After you have created your main bullet point, use a space, then a single dash, followed by a space before each word to create a nested (bulleted) list. Start each new list item on a new line. Don't leave a blank line between them.

- milk
 - skimmed
 - semi-skimmed

• milk
  • skimmed
  • semi-skimmed

Featured quotes

To highlight a quotation, put an angle bracket in front of the quoted text. This will create a block quote on the page.

On most content types, you should add the name of the person speaking either before or after the quotation. For example:

Albert Einstein said:

> We cannot solve our problems with the same thinking we used when we created them.

Block quotes on Campaign, Case Study and Event pages

On a Campaign, Case Study or Event page, include single quotation marks after the angle bracket and around the quoted text.

Add the name of the person speaking after the quotation. To do this add:

• an em dash after the quoted text (on a PC, hold Alt and type 0151 on the number pad; on a Mac, hold Alt and Shift, then type -)
• the name and credentials of the person speaking after the em dash
• ** both sides of the name and credentials to make them bold

For example:

> 'We cannot solve our problems with the same thinking we used when we created them. — **Albert Einstein, theoretical physicist'**

Tables

You can build a table row by row by following these instructions. Always put a hard return after each row you create.

First row

The first row contains the headings for each column.

To create a row, start with a vertical space bar (|) then type in your headings.

You do not need to apply any formatting characters to your headings. Typecase will format the heading based on what you do in the second row.

Separate each heading with a vertical space bar.

Example of the first row:

| First Header | Second Header | Third Header |

Second row

For each column in your table, enter a series of dashes separated by the vertical space bar to indicate each column. This row must not contain any of your content.

If you do not create this row, your table will not display properly.

Example of the second row:

| ---------- | ------------ | ------------ |

Other rows

Just follow the same process as for the first row but add your content instead of headings.

You can use formatting like bold, italics and links to format words in table rows, but you can't include line breaks, multiple paragraphs, lists or block quotes.

The vertical space bars that you use as column dividers do not have to be vertically aligned in each row.

| Morning | Afternoon | Evening |
| Beginning | **Middle** | _End_ |

Example of a whole table

| First Header | Second Header | Third Header |
| ---------- | ------------ | ------------ |
| Morning | Afternoon | Evening |
| Beginning | **Middle** | _End_ |

Superscript

If you need to add references or scientific symbols to your content, you can use superscript, for example, 'The majority of our undergraduates choose a placement or to study abroad¹'.

To add a superscript character, use a caret (like this ^) followed by the reference number or symbol. Put round brackets around the number or symbol if you need to include text afterwards.

For example, to write, 'The majority of our undergraduates¹ choose a placement or to study abroad', use:

The majority of our undergraduates^(1) choose a placement or to study abroad

You should only use superscript when you are referencing work in your academic writing or writing scientific and mathematical symbols.

Do not use superscript when writing dates. This can confuse users with English as a second language. Just use the number and the month, for example, '7 December'.

Escaping formatting characters

If you need to use a character in your content usually reserved for formatting, placing a backslash (\) in front of the character will allow it to display properly.

Adding an inline image

If you need to add a signature to a Corporate Information page with the Letter subtype, use:

![alt text ](https://farm2.staticflickr.com/1931/30160165487_4aedf1e14c_m_d.jpg)

Add your image alt text in the square brackets and the Flickr URL for the smallest version of the image in the round brackets. Find out more about using images on the website.

Don't use inline images on other content types.