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Creating a Case study in Typecase

How to create a Case study on the University website. Part of the Typecase manual.

The purpose of a Case study

Use a Case study to tell a story about a student, researcher, staff member or parent or guardian of a Bath student.

Case studies should tell a positive story and be truthful and accurate.

The Case study template includes a range of components that let you add visual and multimedia elements to the page. This is useful for telling a compelling story as users will see the information in many different ways.

Read more about choosing a content type for your web content.

Student recruitment case studies

If your case study relates to student recruitment, you should follow guidelines to comply with the Competition and Markets Authority (CMA). You should also make sure you have a record of consent for the use of photo, video and testimony from the person in your case study.


A Case study is made up of sections of text with subheadings. You have the option to add a large image at the top of the page to show who the Case study is about. This is called a Focus.

You can also highlight a quote from the Case study using a Testimonial component.

Examples of Case studies


You must make sure your content is accessible.

As a public sector body, we're legally required to make the content on our website as accessible as possible. The government checks our content to make sure it complies with the internationally recognised guidelines from the World Wide Web Consortium (W3C).

Find out more about accessibility or contact if you have any questions.

Creating content


You should choose from one of the subtypes listed on the template to tell Typecase which type of Case study you are creating.

Core components

The Case study must have a User need, Title, Summary, Navigation and Owning organisation. Read more about these in our Core components guide.

You can choose to add a Pinned item image to your Case study.

Top of page fixed-position components

You can choose to add a Focus component to the top of your page.

Drag and drop components

You must include at least one Narrative component.

You can also choose to add the following to your Case study:

Bottom of page components

You can choose to add the following components to the bottom of the page:

Create a Case study

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Contact us

If you have any questions about creating content or using Typecase, get in touch.

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