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Creating a Person profile page in Typecase

How to use Typecase to create a Person profile about a member of University staff and their role.

When to create a Person profile

Create a Person profile for:

  • senior members of staff at Grade 9 or above who are accountable for a public sector body (Vice-Chancellor, Pro-Vice-Chancellor, Director of Policy, Planning and Compliance)
  • staff in a senior management role (Director of Estates, Head of Student Services)
  • services staff members whose role requires them to regularly meet with students, staff and members of the public (Country Manager, Resident Tutor)
  • all academic staff

Don't create a Person profile if:

  • a colleague’s details on Person Finder are sufficient for their role (Building Porter)
  • a colleague’s inclusion in a Team profile is sufficient for their role (Content Producer in the Digital Marketing & Communications team)

Before you create a new piece of content, search the website to see if it already exists and talk to other people who could be responsible for it. We do not want to duplicate content on the website as this can be confusing for users.


You must make sure your content is accessible.

As a public sector body, we're legally required to make the content on our website as accessible as possible. The government checks our content to make sure it complies with the internationally recognised guidelines from the World Wide Web Consortium (W3C).

Find out more about accessibility or contact if you have any questions.

Naming your Person profile

Use the name of the person’s role as the page title. Be specific if you can - 'Professor of chemistry', not just 'Professor'.

For academic staff, include the research field in which they are active. If you're unsure what this is, you can use their department (without capitalisation).

Heads and Deputy Heads should include the department name in the role title.

Emeritus professors should be referred to with their full title. Do not use 'Professor Emeritus' or 'professor emeritus'. You should use ‘Emeritus professor’ or ‘emeritus professor' for men and women.

Refer to the 'Academic terms' section of the Style guide if you are unsure how to refer to a title role.

Don’t include 'Person profile' in the title.

Here are some examples of correct Person profile titles:

  • Lecturer in computer science
  • Professor of physics
  • Senior lecturer in particle physics
  • Reader in chemical engineering
  • Head of Department of Chemistry
  • Emeritus professor of social work

Writing a Person profile summary

Use the summary to explain the person's role and responsibilities. This should be a brief overview only, and in the third person.

Suggested templates and examples of Person profile summaries

Academic staff

Suggested template:

  • (Role holder) is an academic member of staff (with teaching duties). (His/her) research focuses on (research interest).

Don't include 'with teaching duties' if you know this person doesn't teach students.


  • Viktor Vaughn is an academic member of staff with teaching duties. His research focuses on cryogenics.

Deans, Associate Deans and Heads of academic departments

State the person’s first name and the responsibilities of their leadership role.

Suggested template:

  • (Role holder) is responsible for the teaching, research and strategic planning of the Department of (Name).


  • George Parr is responsible for the teaching, research and strategic planning of the Department of Economics.

Professional staff

State the person’s first name and what their primary responsibilities are.


  • Sarah Manning is responsible for student recruitment and outreach activities in India, South Korea, Japan, Sri Lanka, Pakistan and Turkey.

Leadership profiles for members of the senior management team

State the name of the role and what their primary responsibilities are.


  • The Vice-Chancellor is both the academic leader and chief executive of the University.

Adding labels

We use labels to pin content items onto Topic pages. Only add a label if you know that your content item is going to be part of a Topic.

Labels are not typical website 'tags'. Don't add a label just because you think it might be relevant. You must know what labels the Topic uses. If you don't know, ask your Faculty Web Editor or contact the Digital team at

To add a label to a content item, select from the drop-down list in the Labels section and click 'Add label'. You can add a maximum of 12 labels to a single content item.

Adding role holder details

Role holder title

Write the title of the person who holds the role. For example, 'Professor' or 'Dr' or 'Professor Dame'.

Don't include Mr, Mrs, Ms or Miss.

Writing role-related information


Describe duties and responsibilities that haven't been covered in the summary. Keep the text short, using one or two short paragraphs or a single lead sentence with no more than five bullets.

You can also list any notable achievements here if you want. Focus on highlights if it is a long career.

The first paragraph should cover:

  • the person’s full name
  • their current job title, and when they were appointed


'Professor Dame Glynis Breakwell DBE, DL was appointed Vice-Chancellor of the University of Bath in 2001.'

List any additional positions this person currently holds in relation to their current role, for example:

  • Member of the Faculty Board of Studies
  • Chair of the ESRC Research Committee
  • Director of the Centre for Sustainable Chemical Technologies

Don't include roles that aren't related to their work at the University. Notable previous jobs should be included in 'Career' instead.

Things to remember when writing Person profile content


  • write concisely and in plain English
  • consider breaking long sentences or paragraphs with a lot of information into bulleted lists
  • create links to the person’s projects, courses, interests, other roles and so on where relevant
  • at first mention of the individual use their full name, but only use their first name after that - ‘George Parr’ at first mention, then just ‘George’
  • be consistent with how you write the person's job title, for example, Associate Dean (Graduate Studies) in every instance, rather than Associate Dean for Graduate Studies in some
  • be consistent for using capital letters for subjects - if it is about a specific course, it should be capitalised; if it is about the general subject area, use lowercase


  • use headings or subheadings due to the limited characters available
  • include information about a person's personal life, for example marital status, children, hobbies and so on

Adding research content

Research interests

Use full sentence case for each item in the bulleted list.


Use the link from the Research Portal that provides a list of their publications, for example:

Writing a biography


If you are transitioning an existing profile that already lists previous academic positions, you can include notable ones here using a bulleted list.

Adding an image

Photos should be a clear headshot of the subject with them looking directly at the camera. You can commission the University Photographer to take a photo if the subject doesn't have an existing headshot. Email to find out more.

The image must be 1:1 aspect ratio. You should upload the largest size you can, at least 500px wide.

Adding contact details

Always provide contact details, unless the person has requested that their contact details are not publicly available and is not listed on Person Finder.

Adding responsible organisations and groups

After you have added all your content - including any images, media and contact details - you will be able to select an owner or associated group for your page. This allocates permissions for who in the organisation is able to maintain the content.

A guide for adding responsible organisations and groups is available to help you do this.

Contact us

If you have any questions about creating content or using Typecase, get in touch.

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