The University

The brand should be used by all groups that are wholly part of the University of Bath, including:

• departments
• research centres
• institutes
• professional service units
• business units

Organisational units that are wholly internal should not develop customised or subsidiary logos.

Visual identity standards

Given our strong, market-leading position it is important for us to present a consistent and distinctive image to our audiences and stakeholders. We must make sure that the representation of our brand and the basic elements of our visual identity are always used coherently and correctly.

Our Visual identity standards document outlines a number of fundamental areas of importance to ensure that the look and feel of our communications complements the University of Bath’s brand values.

Exceptions

Business activities covered by specific exemptions can be issued with their own guidelines, like the eateries within Campus Services and its eateries, which have their own branding for commercial reasons.

University partnerships

When the University is a partner in a joint venture, the University’s logo can normally be used in publicity materials, along with that of the partner organisation.

Contact the design team at design@bath.ac.uk for guidance on the application of the University logo.

Spin-out companies

University branding should not be used for spin-out companies.

Any University enterprise that has been incorporated as a company should start using its own separate visual identity as soon as it becomes market active.

Promoting sponsors and partners

Where a University business unit is sponsored by or in partnership with a third party, promote the relationship using their logo in a subsidiary position.

Promoting the University as a sponsor or partner

When the University is a sponsor or supporter to be credited in a publication or on digital media produced by another organisation, the University logo may be used in a subsidiary position in accordance with conditions set out in the Visual Identity.

Contact the design team at design@bath.ac.uk for guidance on the application of the University logo.

Organisations based at the University

Organisations based at the University that are entities in their own right, rather than part of the University, should use their own separate visual identities and logos rather than those of the University.