While working in a consultancy role at PwC during a summer break, James spotted a gap in the market. 'I was earning reward points for my business spend on hotels, flights and credit cards, but not restaurants and bars. I also realised that my colleagues and I were the perfect customers, as we dined in the working week and were high spenders.'
And so LUX Rewards was born. James describes LUX as ‘the Air Miles of the restaurant world’. The premium rewards scheme lets users receive up to 7.5% of their spend back in reward points. They can then use the points to buy experiences, like spa days, afternoon teas, wine tastings and more.
Part of the success of LUX is its appeal to different target segments: consumers, restaurants and businesses. The app has 3,000 users and includes over 200 restaurants across Bath, Bristol and London.