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Management Meets Vivian Ching

MSc Management alumna, Vivian Ching, discusses how her time at Bath taught her to embrace a non-linear career.

Vivian giving a talk in front of a PowerPoint presentation
MSc Management alumna Vivian Ching

When I was an undergraduate studying economics in the US, I made a pivotal decision that changed the trajectory of my life. A friend had recently returned from a semester abroad at the University of Bath School of Management and spoke so highly of the experience that it sparked my curiosity.

Inspired by her stories and the opportunity to broaden my global perspective, I applied for the MSc in Management at the School of Management. Bath was the perfect springboard into a future that could accommodate my intersecting career ambitions.

Studying at Bath fundamentally shaped how I approach both work and life. It encouraged me to question the idea that I had to choose just one path.

Since then, I’ve had simultaneous careers in different industries, working as a university lecturer whilst pursuing projects an artist. My teaching is informed by the crossover between art and enterprise and has led to the publication of my latest book, AI for Creatives: Unlocking Expressive Digital Potential.

"Bath reshaped my vision of what a career could be"

Vivian meeting the Chancellor
Vivian Ching with His Royal Highness The Duke of Edinburgh at Chancellor Inauguration

There are a lot of books on AI, but not many on how it impacts art. Those entering university now could face a whole different world by the time they graduate. Jobs will be different. Expectations will be different. Using AI isn’t something you can put off, although it doesn’t mean we, as humans, will lose our value. AI may assist things, but it doesn't take away the creativity of your concepts.

I often reflect on the spirit of curiosity and possibility that Bath fostered. It didn’t just shape my skills. It reshaped my vision of what a career could be.

My time at Bath was both academically enriching and personally memorable. It planted the seeds and helped me build a network that continues to shape my life. Since graduating, I have remained closely connected to the University through global alumni engagement. As former President of the Hong Kong Chapter and Co-Founder of the New York Chapter, I have helped organise impactful events in partnership with the British Council and other institutions. These experiences eventually led to my appointment as a Court Member at the University of Bath, as well as my role as the British Council’s Alumni UK Regional Ambassador for Northeast Asia.

"Ambition isn’t just about climbing the ladder, it’s about expanding the playing field entirely"

In 2014 I became the first Chinese artist to exhibit artwork in space through a collaboration with Canon. The project was featured in over 80 media outlets, including Harper’s Bazaar and Cosmopolitan.

Currently, I’m developing The Happy Artist Lab, a new creative venture that brings my artwork to life through objects and experiences designed to inspire reflection, optimism and imagination.

The School’s “Think Ambitious” tagline resonates deeply with me. To me, ambition isn’t just about climbing the ladder, it’s about expanding the playing field entirely. It’s about refusing to accept a narrow definition of success and instead designing a life that reflects your full creative and intellectual potential.

My advice? Stay curious. Take calculated risks. Understand how powerful it is to blend what you’re good at with what you love. Lean into your uniqueness – it will become your greatest strength.

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