In Consumer Culture Theory (CCT), transforming the idea into a compelling project is often the hardest, longest and most frustrating part of the research journey. Ideation can feel elusive, especially when navigating complex theoretical terrain and diverse methodological possibilities. Yet, when we find the right direction early on, projects evolve quickly, meaningfully and joyfully.

This retreat is designed to help make that happen. We’re bringing together the collective energy and expertise from the London CCT network and the West Country CCT community (Bath, Bristol, Cardiff) to support up to 30 participants in developing strong, actionable research ideas.

Through one-on-one conversations, group discussions, focused writing sessions and informal chats, this retreat will provide a supportive space for you to refine your thinking, connect with peers, and move your projects forward.

A UNESCO World Heritage Site, Bath offers a brilliant backdrop for this creative work – with its beautiful Georgian architecture, serene atmosphere and easy access to nature. Whether you're at the start of a new inquiry or looking to sharpen an emerging concept, please join us at the School of Management for two days of creative momentum, focused ideation and shared insight!

• 1:1 mentor meetings: access to 30-minute meetings with CCT researchers, including various senior academics, for focused feedback
• Breakout group discussion: focused exchanges in small groups to ideate with an expert audience on your research project
  
• Focused writing: dedicated writing time in a supportive environment, with scheduled breaks, refreshments and lunch
  
• Collaboration: opportunities to work on your research idea in-person with your co-authors and grab a colleague around a break or dinner to pick their brain
  
• Socialise: hang out with friends and colleagues around breaks, lunch and dinner
  
• Easy access to EMAC conference: take the opportunity to extend your stay in Bath and attend the EMAC 2026 conference, starting the day after the retreat. Please note: this requires a separate registration.

While we primarily aim to connect CCT researchers from London and the West Country, any PhD or faculty doing or interested in CCT research is welcome.

The retreat emphasises exploratory, generative work that benefits from collaborative input and fresh perspectives.

We therefore encourage attendees to focus on papers that are ongoing, unfinished or at risk of being set aside – whether a nascent idea, a concept in need of refinement, or an empirical study where the theoretical framework is still forming and the narrative needs shaping.

To manage capacity and ensure the smooth running of the retreat, participation is capped at 30 participants. Places will be allocated on a first-come, first-served basis.

Please complete this form to register. Attendees are required to submit a brief abstract of their project: please include this as long-form text within the registration form.

Registration deadline: Thursday 30 April 2026

Participation is free and lunch will be provided. However, you will need to cover the costs of your accommodation and dinner.

If you are a PhD student or early-career researcher whose participation might be constrained by financial concerns, we have a small funding pot to help cover travel expenses. Please get in touch with the organisers for more details.

• Dr Olivier Sibai, Senior Lecturer in Marketing (Associate Professor), University of Bath School of Management
• Dr Mario Campana, Senior Lecturer in Marketing (Associate Professor), University of Bath School of Management
  
• Dr Zahra Sharifonnasabi, Senior Lecturer in Marketing (Associate Professor), Queen Mary University of London
  

For enquiries, please contact lead organiser Olivier Sibai.