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EMAC 2026

Join us in Bath for the 55th Annual Conference of the European Marketing Academy.

  • 2 Jun 2026, 9.00am to 5 Jun 2026, 5.00pm BST (GMT +01:00)
  • University of Bath
  • Price from €260.00 to €520.00 (EUR)
Delegates networking in the School of Management.
EMAC 2026 will include parallel sessions, poster sessions and networking.

We are delighted to be hosting the 55th Annual Conference of the European Marketing Academy from 2 - 5 June 2026.

The conference is preceded by the EMAC Doctoral Colloquium from 31 May - 2 June.

We are excited to welcome you to our beautiful city, our world-leading University and our ambitious School for an inspiring week of research, discussions and new connections.

We look forward to receiving your papers and examining together how marketing can play a role in shaping the future of our society.

Find out more

Watch our local organising committee share what to expect from EMAC 2026.

Key dates

  • Paper and special session submission deadline: 1 December 2025 (4pm CET Time, 3pm GMT)
  • Registration deadline for authors with a paper accepted for oral presentation: 8 April 2026
  • Early bird registration deadline: 20 April 2026

Local Organising Committee

Find out more about the academic team behind the conference.

  • Lauren Mabley, Research Events Officer
  • Emma Senior, Research Marketing Manager
  • Amanda Willmott, Head of Research Operations

Find out more and register for EMAC 2026


Location

This event will be held in the School of Management building (10E) and Chancellor's Building.


University of Bath Claverton Down Bath BA2 7AY United Kingdom

Contact us

Please get in touch if you have any queries.