Setting my sights on Bath
I was always drawn to the idea of starting my own business, and this influenced my decision to study a degree in management. I loved studying many business-related units during my high school years, which solidified my interest in this field. When it came time to choose my degree, I was excited about the prospect of gaining practical work experience through a placement. This was a key attraction point for me.
I knew that I wanted to study marketing as one of my main focuses, and the University of Bath stood out to me as the best choice. The University has a fantastic reputation, particularly for business-related courses, and I was drawn to the School of Management's high-quality education and the impressive reviews from alumni.
But it wasn't just the academic excellence that drew me to Bath - the location of the University was also a major factor in my decision. Bath is a beautiful city with a rich history and a vibrant culture, and I was excited about the prospect of exploring everything it had to offer while I studied my degree.
Getting involved in a multitude of projects
I got the opportunity to work as a Marketing Specialist at Intel Corporation, a world-renowned company, for 13 months. My job involved collaborating with team members to conduct a brand audit to assist in rebranding the ISW Intel website.
I also co-headed external communication for Intel Inspire, a science, technology, engineering and mathematics (STEM) engagement committee focused on running sessions with educational institutions to foster innovation within the STEM field. As the co-editor of the Intel Involved magazine, I was responsible for collecting and managing articles from committee members.
- assisted team members across business functions in raising purchase orders
- managed the creation of the 'Inspiration Studio'
- amplified the Intel brand to the UK Gen-Z audience
- created and led a team of volunteer interns
- identified an easier method to collect and analyse hatch link data
Developing skills through real-world experiences
While I was working within the UK Marketing team I had the opportunity to work with people all around the world. I learnt a lot about work ethics and how different cultures work.
Working on the brand audit and the rebranding project helped me build skills in collaboration, communication and project management.
As a co-head of external communication for Intel Inspire, I honed my leadership and teamwork skills. As co-editor of the Intel Involved magazine, I gained experience in content creation, editing and time management.
Participating in ideation with the HQ TikTok team to amplify the Intel brand to the UK Gen-Z audience helped me understand the importance of market research and local insights.
Overall, my placement at Intel Corporation allowed me to build many skills that are invaluable for my future career. I also got the opportunity to head my own projects which gave me the confidence and skills needed to help start my own small business.
Feeling supported at every step
The experience was invaluable as it gave me a real-world perspective on marketing and allowed me to apply the theories and concepts I learned at University.
The placement team at the University of Bath was instrumental in helping me secure this placement and provided ongoing support throughout the year. They were always available to answer any questions or concerns I had and provided guidance on how to make the most out of my placement experience.