The purpose of a Case study
Use a Case study to tell a story about a student, researcher, staff member or parent or guardian of a Bath student.
Case studies should tell a positive story and be truthful and accurate.
The Case study template includes a range of components that let you add visual and multimedia elements to the page. This is useful for telling a compelling story as users will see the information in many different ways.
Read more about choosing a content type for your web content.
Student recruitment case studies
If your case study relates to student recruitment, you should follow guidelines to comply with the Competition and Markets Authority (CMA). You should also make sure you have a record of consent for the use of photo, video and testimony from the person in your case study.
Appearance
A Case study is made up of sections of text with subheadings. You have the option to add a large image at the top of the page to show who the Case study is about. This is called a Focus.
You can also highlight a quote from the Case study using a Testimonial component.
Examples of Case studies
- Using chemistry to improve the wellbeing of pets
- How the University of Bath is supporting British athletes to succeed at the Olympic Winter Games
- How lab-on-chip (LOC) technology could help physicians to detect cancer and other health conditions
Accessibility
You must make sure your content is accessible.
As a public sector body, we're legally required to make the content on our website as accessible as possible. The government checks our content to make sure it complies with the internationally recognised guidelines from the World Wide Web Consortium (W3C).
Find out more about accessibility or contact beta-content@bath.ac.uk if you have any questions.
Creating content
Subtype
You should choose from one of the subtypes listed on the template to tell Typecase which type of Case study you are creating.
Core components
Your page must have a User need, Title, Summary, Navigation and Owning organisation or group.
Read more about core components.
You can choose to add a Pinned item image to your Case study.
Labels
You can add Labels to your page if you're an Editor or Admin, but you don’t need to add Labels and should only use them to:
- pin content to a Topic page
- create a filtered list of related pages
Don't use Labels for any other reason. Labels don't function like search keywords or tags on a blog. If you use Labels incorrectly, your content could appear in the wrong place on the website.
Find out more about using Labels in Typecase.
Top of page fixed-position components
You can choose to add a Focus component to the top of your page.
Drag and drop components
You must include at least one Narrative component.
You can also choose to add the following to your Case study:
Bottom of page components
You can choose to add the following components to the bottom of the page: